Jewellery Care & Cleaning Guide | Hearts Forever
The Complete Jewellery Care & Cleaning Guide: Expert Tips from Hatton Garden
Introduction
Your jewellery tells your story. An engagement ring, a bracelet passed down through generations, a necklace worn on your wedding day — these pieces deserve to last a lifetime. And with the right care, they will.
This complete guide covers everything you need to know about keeping your fine jewellery in pristine condition. We'll walk you through cleaning methods for different metals, how to care for specific gemstones, the best storage practices, everyday habits to avoid, and when it's time to seek professional help. Whether you own a treasured diamond engagement ring, a delicate gold necklace, or a family heirloom, these expert tips from our Hatton Garden team will ensure your pieces remain as beautiful as the day you first received them.
The Golden Rule: Little and Often
Most people clean their jewellery far too rarely — or not at all. It's easy to understand why: life gets busy, and your favourite ring or necklace becomes so much a part of your daily routine that you might not notice when its sparkle starts to fade.
But here's the truth: skin oils, hand cream, perfume, sweat and everyday dust are the biggest enemies of brilliance and lustre. These invisible layers accumulate slowly, dulling even the most stunning pieces. The good news? A quick clean every 2–3 weeks takes just five minutes and keeps your jewellery looking showroom-fresh.
We also recommend bringing your pieces in for a professional clean and inspection once a year. At Hearts Forever, our Hatton Garden experts can deep-clean your jewellery, check that all settings are secure, and spot any maintenance needs before they become problems. Think of it like an annual service for your car — preventative care saves you money and heartache in the long run.
How to Clean Gold Jewellery
The method for cleaning yellow gold, white gold, and rose gold is identical. All three are equally durable and respond beautifully to the same gentle care routine.
What You'll Need:
- Warm (not hot) water
- A few drops of washing-up liquid
- A soft baby toothbrush
- A lint-free cloth
Step-by-Step Instructions:
- 1. Soak your jewellery in the warm soapy water for 10–15 minutes
- 2. Using the soft toothbrush, gently brush all surfaces and crevices, paying special attention to the underside of settings
- 3. Rinse thoroughly under warm running water until all soap residue is gone
- 4. Pat dry with a lint-free cloth and allow to air dry completely before storing
Important Warnings:
- Never use hot water — it can loosen stone settings
- Never use toothpaste — it's too abrasive and will scratch gold and silver
- Never use bleach or ammonia-based cleaners — they can damage metal finishes and gemstone treatments
- Never use ultrasonic cleaners on antique gold or pieces with delicate settings
White Gold Note: White gold is plated with rhodium, which gives it that brilliant bright white finish. Over time, with regular wear and cleaning, this rhodium plating naturally wears away and the gold underneath — which is naturally pale yellow — begins to show through. This is completely normal. When your white gold starts to look slightly yellowy, professional re-plating restores that showroom-white appearance. Hearts Forever offer this service at our Hatton Garden location, and most pieces only need re-plating every 1–2 years with moderate daily wear.
Gold-Plated Jewellery: If your pieces are gold-plated (as opposed to solid gold), use extra care. Clean with a barely damp soft cloth only — no soaking, no brushing, or you risk removing the plating. Plated jewellery is more delicate and should not go through the full soap-and-brush routine described above.
How to Clean Diamond Jewellery
Diamonds are grease magnets. Because of their refractive properties, they're particularly susceptible to losing brilliance when coated with natural skin oils and hand cream residue. A diamond that looked dazzling on the day you received it might look dull just a week later if it hasn't been cleaned — even though nothing is wrong with the stone itself.
Use the same warm soapy water method as for gold, but focus the soft toothbrush on the underside and around the setting where grease accumulates most. This is where diamonds collect the most dirt, and a gentle scrub in these areas makes a dramatic difference to their sparkle.
After cleaning, hold your diamond up to a light source — if you can barely see through the back of the stone, it needs another clean. You should be able to see light clearly through the back of a well-cleaned diamond.
Ultrasonic Cleaners: Ultrasonic jewellery cleaners are safe for most diamonds in secure settings. However, avoid them if your diamond has been treated with fracture fillings (a procedure that fills surface cracks with glass-like resin) or if the stone has significant inclusions. If you're unsure whether your diamond has treatments, ask your jeweller before using an ultrasonic cleaner.
Don't use:
- Chlorine bleach — it can damage the metal setting and degrade gemstone treatments
- Strong chemicals or commercial degreasers — stick to mild washing-up liquid
- Steam cleaners on diamonds with uncertain settings or treatments
How to Clean Silver Jewellery
Silver tarnishes naturally when exposed to air, moisture, and sulphur compounds in the environment. Tarnish is not a sign of damage — it's a natural chemical reaction. It does, however, dull the appearance of your jewellery. The good news is that tarnish is easily reversed with regular cleaning and proper storage.
For regular maintenance, use warm soapy water and a soft cloth. For stubborn tarnish, you have two excellent options.
Method 1 — Silver Polishing Cloth: Buy a specialist silver polishing cloth from any jeweller (Hearts Forever stock them). Simply rub gently over your silver jewellery — it removes tarnish instantly and is very safe.
Method 2 — Bicarbonate of Soda Paste: Mix a small amount of bicarbonate of soda with water to create a soft paste. Apply gently with a soft cloth, working it into the tarnished areas. Rinse thoroughly with clean water and dry immediately. This method works brilliantly for heavy tarnish, but never use it on silver-plated pieces as the abrasive action can remove the plating.
Storage Tip — Prevent Tarnish: Store your silver jewellery in an airtight zip-lock bag or a specialist anti-tarnish pouch. This dramatically slows tarnishing because it minimises exposure to moisture and sulphur compounds in the air. Change the anti-tarnish strip inside your jewellery box every 3–6 months for best results.
Storage Warning:
Avoid storing silver jewellery with rubber bands or elastic hair ties. Rubber contains sulphur compounds that accelerate tarnishing. Use soft fabric pouches or zip-lock bags instead.
How to Clean Platinum Jewellery
Platinum is the most low-maintenance precious metal. It's resistant to tarnish and corrosion, and it doesn't require re-plating like white gold. Use the same warm soapy water method you'd use for gold — that's all the routine cleaning you need.
Over time, platinum develops a soft, matte finish called a patina. Many people absolutely love this look — it's elegant and understated. However, if you prefer to maintain the bright, high-shine appearance of a new platinum ring, professional polishing restores the original finish. Hearts Forever offer this service at our Hatton Garden location.
Never use abrasive cleaners on platinum. Gentle care is all it needs.
Cleaning by Gemstone — What's Safe and What Isn't
Not all gemstones are created equal when it comes to cleaning. While diamonds are virtually indestructible, some delicate gemstones require special care. Here's a stone-by-stone guide:
Diamonds
Warm soapy water ✓ | Ultrasonic cleaner ✓ (usually) | Steam cleaner: check with jeweller first
Sapphires & Rubies
Warm soapy water ✓ | Ultrasonic usually ✓ | Avoid if fracture-filled
Emeralds
Warm soapy water (brief soak only) ✓ | NO prolonged soaking — emeralds are porous and often treated with oils to fill natural fractures | NO ultrasonic cleaners
Pearls
Pearls are the most delicate gemstone. Wipe with a soft, slightly damp cloth immediately after wearing — they absorb chemicals from your skin, and these can degrade their lustre over time. Never submerge pearls in water, use ultrasonic or steam cleaners, or expose them to perfume, hairspray, or cleaning products. Re-string pearl necklaces professionally every 2–3 years, as the thread weakens with regular wear.
Opals & Turquoise
Both are extremely porous and sensitive. Wipe only with a soft, slightly damp cloth. Never soak, never use chemicals, and never use ultrasonic or steam cleaners. These stones can crack or fade if subjected to thermal shock or prolonged moisture exposure.
Moissanite & Lab-Grown Diamonds
Treat exactly the same as natural diamonds. Both are extremely durable and respond beautifully to warm soapy water and ultrasonic cleaning.
The 10 Habits That Damage Your Jewellery
- Putting rings on before applying hand cream, perfume, or sunscreen. Wait 5 minutes for these products to absorb into your skin before putting on your jewellery.
- Wearing fine jewellery in the swimming pool. Chlorine degrades metals, loosens settings, and can damage coloured stones. Remove all jewellery before diving in.
- Wearing rings in the shower daily. Soap build-up dulls stones and can eventually loosen settings. A weekly shower with jewellery won't hurt, but daily exposure adds up.
- Leaving jewellery on while cooking or cleaning. Bleach, acidic foods (citrus, vinegar), strong detergents, and heat are all damaging. Remove everything before you start.
- Storing all pieces together in one box. Hard stones scratch soft ones — diamonds will scratch almost everything. Use individual pouches or compartments.
- Spraying perfume while wearing necklaces. Perfume degrades many gemstone finishes and can tarnish metals. Spray, wait for it to dry, then put on your necklace.
- Wearing jewellery at the gym. Sweat is acidic and can damage finishes. The pressure of tight wristbands can also warp settings and cause delicate pieces to bend.
- Never having prongs checked. Loose prongs are the number one cause of lost stones. Have your jewellery inspected by a professional at least once a year.
- Using toothpaste to clean jewellery. Toothpaste is mildly abrasive — it scratches soft metals like gold and silver. Use warm soapy water instead.
- Ignoring a wobbly or loose stone. If you notice a stone moving in its setting, stop wearing the piece immediately and bring it to a jeweller. Get it checked before it falls out and is lost forever.
How to Store Your Jewellery Properly
Proper storage is just as important as proper cleaning. A well-stored piece is a protected piece. Here's how to do it right:
- Use separate compartments or individual fabric pouches for each piece. Diamonds scratch everything, so they need their own space.
- Place anti-tarnish strips in your jewellery box if you have silver — replace them every 3–6 months.
- Keep jewellery away from direct sunlight, which can fade some coloured stones over time.
- Store away from sources of heat. Heat can loosen stone settings and warp delicate metalwork.
- Avoid humid environments. Moisture can cause tarnishing and speed up corrosion. A cool, dry cupboard is ideal.
- Lay necklaces flat or hang them on a jewellery stand to prevent tangling and kinking of chains. Kinked chains can weaken and eventually snap.
- Remove all jewellery before bed. Necklaces especially can catch on bedding and snap overnight, or stones can be pressed and damaged.
When to See a Professional
Home care is essential, but professional jewellers have the expertise and equipment to spot problems before they become serious. Bring your jewellery in:
- Once a year for a professional deep clean, polish, and full prong/setting inspection
- Immediately if a stone looks loose or wiggly — don't wait
- If prongs look worn or flattened (a sign they may not be holding the stone securely)
- If a clasp on a necklace or bracelet is not closing properly
- If the ring shank (band) looks thin from years of wear and may need reinforcement
- If white gold looks yellowy and needs re-plating to restore its bright finish
- For any damage, bending, or signs of wear you're unsure about
Hearts Forever Services: We offer professional jewellery cleaning, re-plating, prong re-tipping, stone tightening, and full valuations at our Hatton Garden showroom. Our expert team can assess your pieces in detail and advise on any maintenance they may need.
Conclusion
Great jewellery doesn't just look beautiful when it's new — it gets more meaningful with every year you wear it. Each scratch tells a story; each piece carries memories. With just a little care and attention, you can ensure your treasured pieces look as stunning at your 30th anniversary as they did the day you first put them on.
Caring for your jewellery is an act of love — both towards the pieces themselves and towards the people who gave them to you. We're here to help. Bring your jewellery into our Hatton Garden showroom for a free visual inspection and expert care advice. Our team loves talking jewellery and would be delighted to help you get the most from your collection.
Your jewellery deserves expert care. Visit Hearts Forever at our Hatton Garden showroom for a free visual inspection and professional cleaning service. Our experts are ready to help you keep your collection looking beautiful for generations to come.
Hearts Forever Jewellers
Website: heartsforever.co.uk
Location: Hatton Garden, London
Frequently Asked Questions
How often should I clean my jewellery?
Clean your jewellery at home every 2–3 weeks with warm soapy water and a soft cloth. Bring pieces in for a professional deep clean and inspection once a year. More frequent cleaning is fine — it won't damage your jewellery.
Can I clean diamond rings with toothpaste?
No. Toothpaste is slightly abrasive and will scratch both gold and silver. Use warm water with a few drops of washing-up liquid instead — it's gentler and equally effective.
Why does my gold ring look dull?
Dullness is usually caused by accumulated skin oils, hand cream, and soap residue. A good clean with warm soapy water and a soft toothbrush should restore the shine. If it's white gold, yellowing may indicate the rhodium plating has worn away — professional re-plating will restore the bright white finish.
How do I stop silver jewellery tarnishing?
Store silver in airtight zip-lock bags or anti-tarnish pouches, away from rubber bands and elastic. Keep anti-tarnish strips in your jewellery box and refresh them every 3–6 months. Regular wear actually helps prevent tarnishing — the friction keeps silver polished.
Is it safe to wear jewellery in the shower?
Occasional shower wear won't hurt, but it's not ideal. Daily shower wear causes soap build-up on stones and metals, dulling their appearance and potentially loosening settings over time. It's best to remove fine jewellery before showering.
Does Hearts Forever offer jewellery cleaning and repair services?
Yes. We offer professional jewellery cleaning, re-plating, prong re-tipping, stone tightening, and full valuations at our Hatton Garden location. Visit us in person or contact us through heartsforever.co.uk to book an appointment.

